Surf’s Up was born in Chicago neighborhoods, where deep roots, bold flavor, and real connections bring people together. We’ve spent over a decade growing Surf’s Up one plate at a time by staying true to what matters most: serious Southern flavor, unforgettable hospitality, and authentic community connections. Our franchisees are local leaders who create the kind of dining experience that keeps folks coming back for more.
With seven thriving locations and more on the way, Surf’s Up has earned its place in some of Chicago’s most vibrant communities. Our food celebrates heritage, our restaurants are gathering places, and our growth is built on real connection. If you’re ready to lead with heart, serve with soul, and grow with purpose, Surf’s Up might be the opportunity for you.
Joining the Surf’s Up family starts with hustle and heart. We’re looking for hands-on owners who care about their community as much as their kitchen. Restaurant or sales experience is preferred, but we welcome anyone with the right mix of dedication, people skills, and a love for soulful food.
Business experience in food service, hospitality, or customer-focused industries
Community-minded leadership, built on empathy and integrity
Commitment to service and a drive to create memorable guest experiences
Diverse Customer Base – Welcomes a wide customer base with its inclusive atmosphere.
Proven Success – Demonstrated profitability with seven locations and notable Yelp accolades
Unique Culinary Experience – Restaurant goers are continuing to search for more cultural culinary experiences that are tailored to diverse backgrounds and African-American spending power continues to increase which presents unique opportunity for restaurants or chains that focus on cultural culinary experiences
The total startup investment ranges from $150,000 to $498,000, covering setup, equipment and franchise fee.
The franchise fee is typically $49,500
Franchisees pay a 5%-7% royalty fee on gross revenue.